The LIVE Lab is a 106-seat research performance hall designed to study the cognitive, emotional, and social impact of music, dance, and human interaction. Equipped with advanced tech like motion capture, EEG, EMG, and active acoustic control, it enables real-time feedback and immersive performance analysis. Research spans neuroscience, health tech (e.g., hearing aids, Parkinson’s), education, and market insights, with applications in business, policy, and the arts.