In 2017, the Shift Seating brand by Blake Medical Group Inc. was developed to address the risk of occupational exposure to whole-body vibration, prevalent in military and industrial occupations.

In 2015, BMG Inc. studied the whole-body vibration using a Geo-Matrix cushion with the National Research Council of Canada (NRC) and found that the Geo-Matrix cushion out-performed all other products with respect to comfort and vibration. As a result, Shift Seating created a solution to provide people the ability to sit longer and more comfortably within their field of work.